This document refers to personal data, which is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain.
The General Data Protection Regulation (GDPR) seeks to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain.
We are pleased to provide the following Privacy Notice:
Effective Date: 01 January, 2026
Company: Sherbet Rewards and Motivation Technologies Limited
Website: www.sherbetrewards.com
1. Introduction
This Privacy and Cookie Policy explains how Sherbet Rewards and Motivation Technologies Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or interact with us, including when submitting a “Request a Demo” form.
We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
For the purposes of data protection law, we are the data controller of your personal data.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
Information you provide directly
- Name
- Job title
- Company name
- Email address
- Telephone number
- Any information submitted via our “Request a Demo” form or contact forms
Technical and usage data
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on site
- Referring URLs
Marketing and communication data
- Your preferences in receiving marketing communications
- Records of communications with you
We do not intentionally collect special category data (e.g. health, ethnicity) via our marketing site.
3. How We Collect Your Data
We collect personal data through:
- Website forms (including “Request a Demo” submissions)
- Direct contact (email, phone, or correspondence)
- Cookies and similar tracking technologies
- Analytics tools that monitor website usage
- Voluntary survey responses (where applicable)
4. How We Use Your Personal Data
We process your personal data under the following lawful bases:
Legitimate Interests
- Responding to demo requests and enquiries
- Managing business relationships
- Improving our website, services, and user experience
- Internal reporting and analytics
Consent
- Sending marketing communications (where required)
- Non-essential cookies and tracking technologies
Contractual Necessity (where applicable)
- Delivering requested services or information
Legal Obligations
- Compliance with applicable laws and regulations
Specifically, we use your data to:
- Respond to your “Request a Demo” submission
- Provide relevant information about our platform
- Improve our website and services
- Send marketing communications (only where permitted)
- Conduct research and analysis
You can opt out of marketing communications at any time.
5. Cookies and Tracking Technologies
Our website uses cookies to distinguish you from other users and improve your experience.
Types of cookies we use:
- Strictly necessary cookies – required for core site functionality
- Performance/analytics cookies – help us understand how visitors use our site
- Marketing cookies – used to deliver relevant advertising (if applicable)
We use a cookie consent mechanism that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences
You can also control cookies through your browser settings.
6. Sharing Your Personal Data
We do not sell your personal data.
We may share your data with trusted third parties, including:
- CRM and marketing platforms
- Website hosting and analytics providers
- IT and system administration providers
All third parties are required to:
- Process data only on our instructions
- Maintain appropriate security measures
- Comply with data protection laws
We may also disclose data where required by law.
7. International Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard Contractual Clauses (SCCs)
8. Data Retention
We retain personal data only for as long as necessary:
- Enquiry/demo data: up to 24 months from last interaction
- Marketing data: until you withdraw consent or opt out
- Contractual data: up to 6 years for legal and financial purposes
Data is securely deleted or anonymised when no longer required.
9. How We Protect Your Data
We implement appropriate technical and organisational measures, including:
- Secure hosting environments
- Access controls and authentication
- Encryption where appropriate
- Regular security reviews
10. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Object to processing (including marketing)
- Data portability
- Withdraw consent at any time
To exercise your rights, contact us using the details below.
10. Contacting Us
If you have any questions or wish to exercise your rights:
Email: mydata@sherbetrewards.com
Phone: 0207 605 4500
Address:
Sherbet Rewards and Motivation Technologies Limited
Featherbed Court
Mixbury
Brackley
NN13 5RN
We may request proof of identity before fulfilling requests.
11. Complaints
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
12. Automated Decision-Making
We do not carry out decision-making based solely on automated processing that produces legal or similarly significant effects.
13. Changes to This Policy
We may update this policy from time to time. Updates will be posted on this page with a revised effective date.